What is Seo?

SEO[Search engine optmization] is the process in which we optmize web pages of sites to increase their visibility on SERP[search engine results page] and improve its rank

SOME BASIC QUESTIONS OF SEO AND THEIR ANSWERS

what is the diffrence between on page and off page seo?:

ON PAGE SEO is the process of optmizing the parts of webste which are in our control and it is performed on or website for example
• content
• meta tags
• keywords
• meta description
• titles
• urls
• internal linkings
• page speed

OFF PAGE SEO is the proess in which we work externally on our website for example:

• backlinks
• socialmedia promotion
• influncers reach out

keywords and their importance

keywords are the words or phrases which a user types in search engine to get information service of products they plac very importante role in SEO
• It helps the search engine to understand your websites content
• drives targeted traffic
• Improves ranking and visibility on SERP

Diffrence between organic and paid traffic

• organic traffic comes to our website through unpaid search results it takes a lot of seo efforts
• Paid traffic are the visitors who comes to our website through paid promotion. You pay platforms to show your website on top of the SERP and your websites are labled as 'AD'

Concept of SERP

SERP[Serch engine results page] it is the list of results or web pages shown to a user after seraching a keyword on search engine

Title tag and its importance

A titl tag is the title of our web page which is hown on SERP its a blue clickable title
Importance:
• it helps the search engine to understand the main topic of our web page
• it is the firts imprassion for a user to our website
• A good title tag can attract a user to click on our web page
• It increases more traffic and covesriosns
Some important things to note:
• Keep it under 60 characters{so it does not cut off like best bike in....}
• It should contain main keywords of our page
• Avoid keywords stuffing
• Make it relevent

Meta description

it is a breif introduction about our web pages content which is shown under the title tag
Importance:
• introduces our paage to the user
• it is the first imprassion to user
• Search engine can easily understand about the content and it is relevent or not
• An attractive meta description can encourage a user to visit our web page
• increases CTR[click through rate]
Important things to note
• characters should be around 150 to 160
• no keywods stuffing
• it should contain main keywords
• it should be written beautifully

  How to optmize url

  we can optmize the url by repacing its slug with main keywords the keywords should be short disriptiv without letters for example
  • unoptimized url:www.karantech.com/page374p===
  • optmized url:www.karantech.com/best-tech-gadgets
  • use hyphens[-]

  What is keyword density is it relevent?

  keyword density is a percentage of usage of word prhase in the comparison of other keywords
  • it helps in relevency let the engine understand your content more
  • do not ver stuff them
  • use synonum of keywords like write old cars instead of 2nd hand car or u canuse used cars

  What ae the heaser tags[h1 h2 h3...]

  headers are html elements used to define headlines and subheadings it make easier for a user to understand the paragraph or blog
  • TYPES OFHEADRS:
  • h1 is main heading used once per page for main title
  • h2 is is sub heading
  • h3 is sub-subheading
  • h4 to h6 are lower headings

  What are the backlinks?

  backlinks are the links from one website to another website when other sites

  Importance

  • search engine includes the factor of backlink for ranking it shows them that our website have good content and its trust worthy
  • increses reffral traffic
  • improves indexing

  ways to build backlinks

  • wrtite good content
  • guest bloging
  • find broken links
  • make shareable content video graphics
  • reach out people

  what is domain authority? how it affect rankinga

  domain authority [DA] is a parameter devloped by moz

  how it is calculated

  it is calculated by these factors like:

  number of backlinks

  quality of backlinks

  seo perfomance

  site stracture